Thursday, 26 May 2011

Sneaky Peak: Jo Malone Wild Bluebell

Today I was invited along to the unveiling of the newest fragrance from Jo Malone: Wild Bluebell. Upon entering a fabulous Georgian town house, I was instantly transported into a fantasy world of fresh bluebells, rabbits and whimsical fairytales. The new fragrance (and it's colourful campaign) is somewhat of a departure from the norm for Jo Malone.


It's a rather different scent that has something quite unusual about it. It combines not only fresh bluebell but clove, lily of the valley and jasmine. With subtle white amber and musk base notes coming through once it settles on the skin, this light scent remains fresh and floral yet still complex and intriguing.


The accompanying ad campaign is perfecting fitting for the scent, telling the story of a girl named Bluebell... 'Terribly English. Naughty but nice. A girl who lets nature run riot for all the right reasons'

Really quite beautiful don't you think?


The bad news? It's not available till September, but take note ladies! This is definitely one to look out for... The scented candle is particularly lovely.
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20 comments

  1. oooo! shame about the wait though :(xx

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  2. Love these images. I've got my fingers crossed that the Dark Amber and Ginger Lily fragrance is re-released as I had a sample and loved it.

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  3. Yes, very lovely indeed! It's like art! Haha and I like the rabbit. Reminds me of Alice.

    - Katherine
    Sigma Beauty $350 Makeup Giveaway

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  4. Sounds delicious, the adverts are really beautiful. September is a log wait though! How mean of them....but I sure I will forgive them.

    L x

    http://lintheskywithdiamonds.blogspot.com/

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  5. Loving this, Can't wait till this one comes out!
    xxx

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  6. gorgeous add campaign!

    xoxo,

    insidelook19.blogspot.com

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  7. Sounds amazing, looking forward until when it comes out! x

    www.jessicabeautician.com

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  8. sounds nice!!

    have never had a jo malone perfume before but you have made me wanna try this....but a september wait ...hope i dont forget about it xox

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  9. Absolutely gorgeous campaign, I've only really discovered Jo Malone in the past couple of years after getting a little box of free travel sized goodies when I bought a few things in Anya Hindmarch and I'm hooked!

    Looking forward to trying the Bluebell scent!

    Jem xXx

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  10. WOW! It's amazing, and the visuals are so beautiful, so Alice in Wonderland! It's a shame that you can't buy it outside the UK :(

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  11. WOW it looks fabulous.

    http://hairandbeautylicious.blogspot.com/

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  12. Its gorge!
    Shame its out in september tho.. xx

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  13. Oh i need to smell that, i went to a preview of their perfume and i fell in love with most of them. They reminded me of Annick Goutal's perfumes...

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  14. I love the art!!

    http://jessiemariem.blogspot.com/

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  15. Loving the pictures. Can't wait to try!

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  16. Oooohhh!! Too bad about the wait. It'll probably take much longer 'till it's available where I'm from.

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  17. I've never really bothered with Jo malone because i can't find anywere near me in the UK that sells it! xx

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  18. i really wanna buy some jo malone products (:

    please check out my fashion blog i just made it :D

    http://suchbelle.blogspot.com/

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  19. This really reminds me of Alice & Wonderland. I do love Jo Malone fragrances though, so I'm excited to try this one.

    http://allabouthair.blogspot.com

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  20. the adds for this are gorgeous, I do love Jo Malone

    beautybarista.blogspot.com

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