Tuesday, 20 September 2011

Kleenex Go Back to Their (Beauty!) Roots

Kleenex isn't a brand I would ever think of writing about. Let's face it... tissues aren't the most riveting beauty topic. Well prepare for this to change girls!

Some of you may not know that Kleenex were originally made famous for their facial tissue in the 1920's, when they were marketed as the best way to remove cold cream cleanser and makeup remover, being strongly associated with actresses and celebrities and as the 'luxury' way to treat your skin.

Well now they're going back to their roots (albeit with a little more technology behind them!)
Kleenex are releasing a new line of facial care products including face wipes, eye makeup remover wipes, blotting sheets and facial tissues. The first three are pretty standard staples in today's market, it's the facial tissues I'm excited about.
Essentially they are dry face wipes, so why am I excited about them?
These soft, quilted cloths are made from natural fibres and are much larger than even the large sized cotton wool pads. They are not only soft, but also durable when wet or dry so you can use them for cleansing and toning, but also for removing nail varnish and facemasks (using just one tissue at a time rather than 5 cotton pads!)
My one gripe is the boring packaging design. I really think they could have made them more eye catching...

On the subject of packaging, check out some of the Kleenex boxes of the past!

1920's...

1930's...
1960's...
1980's...

These are a new staple in my bathroom... thank you Kleenex! Kleenex Facial Tissues are available now in Superdrug, £1.99 for 30 Tissues.
*Press Sample
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19 comments

  1. They seem like a great essential!! Although, not so great packaging wise!
    Btw your nails also look super gorgeous in this post!!
    x x

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  2. Oh, that's pretty interesting! I've been using Kleenex practically my whole life, and I never knew they were famous for their facial tissues!

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  3. This is such a great product! I tend to avoid using cotton wool pads at all costs because I really do think they are so wasteful! These seem like a great alternative. I'll definitely be popping into Superdrug tomorrow.. the packaging really is ridiculous, though, why use cardboard in a bathroom where it's bound to get wet and soggy from steam. Yuck! I'll be decanting these...

    www.boscy.blogspot.com

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  4. hmmm interesting worth a try i suppose :D

    www.missmathful.blogspot.com

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  5. these look interesting! Might try them out next time I'm in superdrug!!! Thanks, as always!!!!

    www.niaslocket.blogspot.com

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  6. good idea about using them for removing nail varnish xx

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  7. I like this post.. :) But I dont really think that they could be essential.. but they seem nice :)

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  8. these are so cute! such a great essential, definitely going to try them out!
    Krissy xoxo

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  9. I love that you posted the retro boxes. The one from the 30s is fantastic - it would be amazing to see a revival of that kind of package design.

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  10. I love all the old packaging! These would be good to remove cleanser, I hate having to use so many cotton pads so these would be a good alternative xx

    www.a-place-for-beauty.blogspot.com

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  11. I cant wait to check these out. x x

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  12. Who cares about packaging? It doesn't affect the product whatsoever. I'll keep my eye out for these.

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  13. Do these have an FSC logo on them? I only ever use organic cotton pads but would prefer something like this x

    http://wewereraisedbywolves.blogspot.com/

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  14. I really need to pick these up and try! Every review seems great!

    http://lucyywrites01.blogspot.com
    Lucy x

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  15. I can't wait to try these, I get through so many cotton wool pads in a month, hopefully this will help reduce how many I use!

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