Tuesday, 25 October 2011

New Makeup Line from LOOK Magazine: Best Bits & Swatches

Weekly fashion and beauty magazine LOOK have launched their very own cosmetics line. It is currently only available in one store (Westfield, Stratford) but is very soon to be rolling out in to Superdrug stores across the UK. I was given the chance to test out the line this week and thought I'd share some first impressions with you all...
The line is quite large, with prices ranging from £4 to £18, including everything from basic mascaras, blushes, lipsticks, nail polishes and single eyeshadows to more unusual large eyeshadow trios and lipstick/lipgloss duos. The packaging is quite minimalistic and plain, but very large and chunky. If I'm honest, I don't like the packaging. It just feels bit cheap really, and while I'm a fan of the retro print designs that adorn the outer cardboard boxes, I don't like the plastic casing of most of the products, the cursive writing that is plastered on it, or the names of the products themselves.

The product range itself is very hit and miss. There are some real gems, which include the nail polishes (especially the gemstone 'sequin effect' and the super bright 'Neon' pink). They aren't the cheapest, at £5 each, but the quality seems good and there are some really cute colours.
The 'Make Me Blush' Blushes and 'Holiday Glow' Bronzers (Both £8) are also a real star product within the line. 
They come in an array of different colours, the above two being my favourites (Rosy a shimmery, rosy pink, and Ibiza a light golden bronze).
They are nice, smooth powders (not chalky like some cheaper powder products) and the shades are very flattering.
left-right: Ibiza, Rosy

I was also particularly taken in by the 'La Luxe' Triple Hit baked eyeshadow trio (£7.50).
The payoff is good for a baked eyeshadow and I'm totally in love with the taupey/lilac shade on the left. I'm a sucker for colours like these, especially for the winter months.
Last but not least, my final pick from the line has to be the 'Toffee Cup' lipstick. The packaging is very similar to Burberry's; square casing with a magnetic closure. 
The shade is a lovely, creamy nude. I do think these are a little on the steep side at £7, but they are much better quality than a lot of their high street counterparts.
Overall, there are definitely a few gems in this collection, but I have to say that they are in and amongst some shockers too! There are a few lip shades that I wouldn't wear for love nor money (think fluorescent bright pinks and purples!) and some rather questionable looking eyeshadow shades. In a way, I don't think the shades in this line have been as carefully thought out as they should have been, instead just providing an array of bright colours to catch your attention, but end up looking (but not actually being) cheap.

I'd recommend having a LOOK (pun totally intended) when this hits a store near you, but definitely proceed with caution!
Disclaimer: PR Samples
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34 comments

  1. From the first picture I was expecting these to be pretty cheap but they're really not! What's £18?? Not a fan of the packaging at all.

    www.cosmeticintelligence.blogpot.com

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  2. Not a fan of the packaging but the products look nice. I like the nail varnish xx

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  3. I love the colour of those blushes, they are pretty expensive though! :( x

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  4. These look great!

    http://cestlavieophelia.blogspot.com/

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  5. Cant wait for the collection to be in all superdrugs!!

    http://megandvs.blogspot.com/
    xx

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  6. I love the double hit lip personally, the colour of the lippie and the gloss are perfect and smell lovely.
    The eyeshadow looks great, and I love the look of the mushroom colour nail varnish.

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  7. I'll have to keep an eye out for these! The lipstick and baked eyeshadows look really good.

    http://www.elle-yeah.com

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  8. I really like the look of that baked shadow, but I am very surprised at the prices! Thanks for the review x

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  9. Love the polishes and the lipstick looks nice too!

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  10. hmmm everything looks ok but nothing jumps out at me and for the moeny there are much more reliable brands that i would probably stick to :(

    www.missmathful.blogspot.com

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  11. ooh cant wait to get my hands on these :) x

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  12. totally agree with the others.. reminds me a lot of the accessorize line, Okay but nothing wow (:

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  13. Can't believe they're so expensive! As much as I like LOOK magazine, I'd never purchase these. They don't even look impressive. x

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  14. Everything looks so lovely! Especially the baked eyeshadows, the colours are stunning.
    I bet none of the stores near me stock it will though!

    http://zozeze.blogspot.com/
    xo

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  15. I don't really feel tempted by anything (except that gorgeous taupey colour!!)
    Packaging is a tad vile, but great, thorough review Fleur! :) x

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  16. I love Look magazine and definitely will have a LOOK (wink wink, loving your joke haha) at this range but at a top end of £18 it's a bit crazy!!
    xxx


    http://angiebeautybelle.blogspot.com/

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  17. I really like how the nail polishes and the lipstick look!

    www.sandra-thepuzzleofmylife.blogspot.com

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  18. I love the blush!!

    http://powdrroom.blogspot.com/

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  19. Swatches look fab, But I agree packaging looks cheap cheap cheap!!!
    xx

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  20. i love the nail colours, everythings so pigmented aswell! love this!

    http://lovefayexoxo.blogspot.com/

    LoveFaye xoxo

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  21. I can't wait to try this range!

    http://lucyywrites01.blogspot.com
    Lucy x

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  22. Nail polishes and blushes looks great.x

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  23. It looks good! thanks for sharing! take care

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  24. Neon pink polish looks so cute and pretty on ur nail/skin tone!!! I like the purple/nude one on the right,,very pretty!

    These 2 blushes are so pretty! baked eye shadows are also so pretty >_<

    Thanks for this post!!!
    ---------------
    http://cottoncandyc.blogspot.com/
    http://www.youtube.com/luvjji
    ---------------

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  25. These look nice, the nail polishes look great :) x

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  26. the varnishes look really nice, and like the blushes. cannot wait to see these when they hit Superdrug!

    http://lauralovesbeauty.blogspot.com/

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  27. I love the nail polishes! Great colors, the third one is my favorite ;)

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  28. The packaging almost reminds me of Laura Mercier, the lipstick atleast!

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  29. The taupe-y nail colour is lovely for autumn.. & Ill definitely be having a look at that lipstick ..

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  30. The pink nail polish reminds me of summer :) great colour!

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  31. The nail polishes look so nice, especially that pink one <3

    http://missbargainbeauty.blogspot.com/

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  32. Nice makeup kit with best shades !!!


    Nixon
    Best Wedding Gift

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