Saturday, 9 June 2012

Fragrance Friday Saturday: La Petite Robe Noire

Apparently Guerlain 'invented' perfume. Did you know that? Obviously people were wearing perfume before 1828 when the brand was founded, but apparently Guerlain was the first person to bring perfume to the masses. I didn’t until I attended the launch of their newest fragrance concept La Petite Robe Noire a couple of weeks ago. A pretty impressive claim to be able to make. Of all the perfumers, Guerlain certainly has some of the best credentials and its fragrances are famously ‘traditional’, hence I haven’t fallen in love with one yet. I have a feeling my perfume tastes simply aren’t mature enough for the majority of Guerlain’s creations (I have no shame in admitting it, but I’m the opposite of a perfume snob!)
They branched out last year with a younger take on their classic Shalimar, ‘Shalimar Initial’ and I still didn’t like that. Their latest creation however, may be set to change my feelings. La Petite Robe Noire is a fruiter, sweeter scent that is designed to appeal to the (younger) masses. 

The most distinct note to me is cherry. I had a cold when I first smelt this (hence the delayed review!) and all I could smell was cherry! Now my senses have recovered, I can pick up the more delicate notes of liquorice and an underlying lace of vanilla, iris and patchouli. This is an undeniably sweet scent, but it is laced with something darker and more interesting and slightly spicy. It’s a ‘proper’ scent that changes as you wear it, ageing from a ripe, just-plucked creation to a more mature, sultry concoction.
I have to admit it’s taken me a while to decide how I feel about it. I certainly like the scent, but it’s one of those fragrances I love one day and am not so sure the next. It’s an interesting one, I’d certainly recommend trying it.

What I am totally in love with however, is the marketing concept for the scent. The Petite Robe Noire girl is a gorgeous illustration, and the ad campaign its full of tongue-in-chic fun, seeing the illustration gallivanting around Paris.
It’s a fun new direction for the classic brand and I think it’s a breath of fresh air.

La Petite Robe Noire is available now, from £42 for 30ml.
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34 comments

  1. I've tried this and I think it's lovely! I think it would make a nice evening fragrance. It's definitely more interesting than most sweet perfumes! x

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  2. i can't wait till i try it. i Loveeee the advertising. Its unique.

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  3. I dont really like Guerlain's perfumes but I have to admit that this one smells really good =) but I dont know if I would be able to wear it all the time..

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  4. Reviewed this on my blog too, but wasn't really my cup of tea. Lovely bottle though x

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  5. My grandmother used to wear Guerlain perfumes. I haven't found any that appeal to me as I go for either very fruity or floral with a distinct rose scent perfumes

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  6. Sounds interesting, I'm definitely curious to try it now! The bottle looks really cute too :)

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  7. So many people have been talking about this perfume, I feel like I need to smell it even though I am more into fruity, sweet scents.

    Elodie x
    http://www.elle-yeah.com

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  8. I absolutely love Guerlain's perfume, it's just so pricey! :( Will run some errands and have to go to the mall today, so will definitely take a sniff at this one! x

    ravesndramblings.blogspot.nl

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  9. This sounds beautiful! Must try this out!

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    http://dawndugong.blogspot.com

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  10. i love the advert, but i dont really like the bottle. hopefully the scent makes up for it though!
    http://cloudsandcuticleoil.blogspot.co.uk/
    xx

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  11. I love the bottle and the advert.
    I will defiantly have a sniff of it :)
    xx-B
    http://thegreyclover.blogspot.co.uk/

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  12. What a beautiful ad! From your description of the scent, it sounds lovely :)
    http://cofcorals.blogspot.ca/

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  13. Love the bottle!

    thebeautymist.blogspot.com

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  14. The bottle is so nice, will have to try this, everybody could you please check out my blog, ive just started it, thanks you xxx
    www.sprinkleofbeauty361.blogspot.com

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  15. I like the bottle, aside from the dress logo, that not so much.

    Lea x

    http://shebeginstosee.blogspot.com

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  16. This sounds like it would be amazing! Love the bottle!
    x

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  17. Amazing bottle!

    www.beautywithouthepricetag.blogspot.com

    xx

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  18. I'll have to check it out. I didn't know that Guerlain was the first to make perfume popular, that's interesting to know!

    http://theparisianpout.blogspot.com/

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  19. I love the ad, how cute! Sounds like a different and unique scent, I will have to have a smell if I ever come across it.

    just-another-day1.blogspot.ca

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  20. The ad is definitely a step in a fresh direction. The illustrations are adorable, and still glamorous in many ways - one being the bejeweled Eiffel Tower.

    Definitely have to give it a try then :B

    supernovachick.com

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  21. Very nice!
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    http://www.armocromia.com/2012/06/chanel-les-essentiels-fall-2012-som.html
    Misspeony

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  22. I bought this perfume last summer in Paris on the Champs Elysées, I couldn't resist!!! It smells incredibly amazing and it's so classic, sweet and Chic! Love that <3 the bottle is amazing as well. I recommend this! ;)

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  23. eeeek i want i want!

    Georgi at 7wonders

    www.7wondersblog.net

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  24. My mums a huge Guerlain perfume fan and I hope this fragrance means I can start being one too :) Laura x

    http://secrets-de-beaut.blogspot.co.uk/

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  25. aww that looks so pretty xx

    http://belle-amiebeauty.blogspot.co.uk/

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  26. Ooohhh this looks gorgeous!!! It's so dainty and feminine! Definately going to get a sniff of this! Thank you for sharing!

    Rachael
    xxx

    http://frayedpeekaboo.blogspot.fr/

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  27. HI Fleur, What a cute little fragrance. Can't wait to see it on the shelves her in NZ

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  28. I totally agree that this brand needed this fun uplift!!


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  30. Is it just me who thinks it smells like Johnsons holiday skin?? Xxx

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