Monday 23 May 2016

Benefit's New Brow Collection - Full Review

Benefit have been into brows for a long time. Since 1976 to be precise, when the brand was born. Their Brow Zings kits are a staple in many makeup bags, and the introduction of Gimme Brow a couple of years ago made some serious waves in the brow world. 
This time they decided to go all out, not only re-formulating many of their most-loved products, but also adding new shades and introducing entirely new colours. They’ve also pimped-up the packaging. Having posted a picture of the collection on my instagram whilst at the event, I think the packaging may be devisive, but I personally love it and think it might be a case of people not liking change. I especially love the packaging of the brow pencils, they’ve weighted everything really nicely so that they feel balanced to hold, also making the pencils long and slim, therefore easier to use.
The new colour additions mean there are 6 colours to choose from in total. I’m a 3 for reference, but it’s worth going to a counter to make sure you get the perfect shade for you.

I think brows are a particularly personal part of one’s beauty routine… whether you’re into pencils, powder, pomades, gels or waxes, it’s present in Benefit’s new brow lineup so there really is something for everyone. There are 9 different products in total and today I’m going to run you through each product in turn and let you know my thoughts having had the chance to road test them for the past week or so.

Starting off with the new additions…

‘Precisely My Brow Pencil’ - This is my personal favourite product from the new range, and the one I tend to reach for when doing my day-to-day makeup. The nib is perfectly fine and therefore incredibly precise. The spoolie on the other end is the perfect size for brushing my brows into shape and the pencil is the perfect length and weight too. The texture is creamy enough to impart good colour payoff without too much pressure, but waxy enough to stay in place all day. This has quickly become my go-to brow product. Twist-up super-fine pencils tend to be my favourites as they don’t need sharpening and are more precise than traditional pencils. £18.50
‘Goof-Proof Brow Pencil’ - This neat little pencil is thicker than the above, more akin to the Tom Ford or Hourglass pencils, but slightly more precise. The nib is diamond shaped, which I really like as it makes it easy to use but still precise. The texture is waxy but not dry. I personally prefer the Precisely My Brow pencil as it gives you a little more accuracy, but I think this will be a favourite for those who tend to apply their brow makeup in a hurry, or are new to filling in their brows. £18.50
Ka-Brow - A tined brow pomade, this cream-gel tint comes in a pot with an in-built brush that you pull out of the lid and flip over. Great when you’re on the go, but I did find the brush a bit tricky to handle, and would probably opt for a full size brush if I wasn’t traveling. The formula itself is waterproof (Benefit actually say for 24 hours) so it’s a good choice if you know you’re going to be swimming or sweating. If you are a fan of Anastasia or Illamasqua’s version then I would recommend making a beeline for this. £18.50
‘Ready, Set, Brow!’ Clear Gel - I’m not entirely sure where I stand when it comes to high-end clear brow gels, as I think you can get some amazing alternatives on the high street that are no different to the high end versions, however, I do quite like this due to the clever wand design. It has a double-sided wand that is finer on one side to allow you to shape your brows more precisely. £18.50
‘3D Browtones’ Highlighting Gel - The idea of metallic tones for the brows is becoming more and more popular. If you think about natural hair, it’s not simply a ‘flat’ colour, it has tone, dimension and highlights - so why should your brows be different? I first heard about brands adding shimmer to brow products a few months ago with the launch of Armani’s Eye & Brow Maestro, but Benefit have taken the idea and run with it. 3D Browtones is a slightly shimmering brow gel that allows you to soften the look of dark brows, or add dimension to paler brows, whilst holding them in place at the same time. I actually prefer this product to the clear brow gel and tend to reach for it over the clear alternative, It looks surprisingly natural and makes total sense once you’ve tried it yourself. £18.50 
‘Browvo!’ Brow Primer - This is the one product in the range that, no matter how excited Benefit are about it, I’m still not sure I can get on board. In theory a brow primer is a great idea, making your products easier to apply and helping your brows to grow thicker and appear healthier thanks to the addition of keratin and soy protein. In reality, it leaves my brows feeling a little crunchy and the price tag (£21.50) is pretty high for what can be considered a princess product. I am all up for using it at night to help with brow growth, but I personally wouldn’t use this underneath my other brow products. 
And for the old favourites…

‘High Brow’ Highlighter - They’ve reformulated the iconic highlighting and brightening pencil to make it creamer and more bendable, They’ve also added an additional shade in ‘High Brow Glow’ - one of my personal favourites from the entire lineup, this is a gorgeous, natural looking, yet still noticeable highlighter. I’ve been using the Glow as a general highlighter all over my face as well and it’s gorgeous. I think this will be hugely popular. £17.50
‘Gimme Brow’ Brow Building Mascara - I remember when brow mascaras first hit the mainstream beauty market about 5 years ago, I thought the idea was utterly ridiculous and that I would never use them. Little did I know! I now love brow mascaras and benefit’s brow-building formula is one of my favourites. I have to say I think the packaging looked super cheap before (and considering it’s a £18.50 product, it shouldn’t!) They’ve remedied this with a metallic face lift, a multi-faceted pointed lid and an additional 2 new shades. 
‘Brow Zings’ Compact - They’ve given their best-selling Brow Zings powder and wax duo compact a complete facelift, upgrading the packaging, adding a fold-up brush for easier application, but keeping the tweezers for on-the-go grooming. They’ve also added new shades so there are 6 in total. I’ve personally never been a Brow Zings girl, but I think long-time fans will be happy with the change, as the price has also stayed the same. £24.50 
Overall, I’m seriously impressed with the new brow offerings from Benefit. There really will be something for everyone, so if you’re on the market for a new brow product, check these out when they hit UK shores on the 24th June.

Must-See: High Brow Glow, 3D Browtones, Precisely My Brow Pencil
Worth A Look: Gimme Brow, High Brow, Ready, Set, Brow! Goof-Proof Brow Pencil, Ka-Brow
Missable: Brow Zings, Browvo
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43 comments

  1. Great review Fleur, thanks! The revamped packaging is much more in line with the price point! I'll definitely check out the 3D Browtones at least. It'd take a lot to separate me from my beloved ABH brow wiz!

    Beekeyper - Latest post - 6 steps to swoon-worthy skin

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  2. Wow, Benefit have seriously switched up their product packaging! I like the idea of the eyebrow pencils being weighted but it seems like some of them might be a little bulky for travelling. I'm liking the look of the High Brow Glow - I loved the original High Brow but did find it a little hard to blend in the colder months so I'll be definitely testing out their new formula :)

    I Z Z I S A U R | a beauty, lifestyle and food blog by Izzy

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  3. Totally in awed with the brand new packaging! Can't wait to try out the brow pomade and pencil!

    www.carolinemayling.com

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  4. aah everything looks amazing, great reviews and I cannot get over how gorgeous the packaging is!

    rachel // Style Soup

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  5. I love love love the packaging for these!
    I think if I ever turn Super villain this will be a must have.
    https://thenewoldfashionedgirl.blogspot.com

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  6. I use the original Benefit powder and wax for my brows but the Ka-Brow looks like something I'd love to try!

    www.mybeautyandbrownies.blogspot.co.uk

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  7. I can't wait to try these out, I love the look of both the pencils especially x

    Zoe Mountford x

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  8. The 3D browtones looks such an interesting product, I've actually never heard of having metallic tones in your actual brows before! Definitely going to have to stop by a Benefit counter and pick this up soon! xox

    withlovefromamber.blogspot.co.uk

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  9. I'm in love! Can't wait to try everything out. Actually, I have just made a blogpost about Benefit, as it is one of my favorite brands. It would be lovely if you checked it out, since you are one of my biggest inspirations in life in terms of my beauty career.
    Keep up with the good work! xx
    shoppingobsessive.blogspot.com

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  10. definitely need to check out the brow pencils. tho i'm worried tsa will flag them for a weapon, ha!

    www.impossiblejen.com

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  11. This packaging is divine, I will be definitely picking up some pieces next time I'm near my Benefit counter.

    http://lux-rose.blogspot.co.uk/?m=1

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  12. Wow the packaging looks amazing!! I can not live without my Brow Zings

    Lauren x | www.laurenapowers.blogspot.com

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  13. The new packaging is so fun! I can't wait to try one of the new products! x

    www.abeautyromance.com
    www.abeautyromance.com

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  14. I love their brow products so can't wait to try these!
    http://my--socalledlife.blogspot.com.au/

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  15. Does anyone know how Fleur's template was created? I love it!

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  16. Fantastic review! I really want it all, but I'm not sure my bank balance would ever forgive me haha
    www.lookwhosyorking.blogspot.co.uk

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  17. Those look incredible!!

    http://lapetiteperleblanche.blogspot.de/

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  18. Fantastic review - I'm a little overwhelmed by all the new products and not 100% sold on the packaging just yet! I really like the sound of 3D Brow Tones though so will have to give that a go :)
    Megan x
    Lucky Penumbra

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  19. These look like such fun products! I love the look of the high brows :)
    - Ambar | Her Little Loves

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  20. these look incredible xxx

    cristynottingham.blogspot.co.uk

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  21. I can't wait to check out this new line! I currently use their brow pencil (which has been discontinued) but I'm excited to try the Precisely My Brow Pencil. Benefit has been one of the very few brands where I could find a shade that actually works with my brows. I'm naturally blonde and have pretty light eye brows (which I don't think they're that light but every product out there seems to be way too dark).

    Brittany | thechicette.com

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  22. Why oh why why did I pluck my thick eyebrows when I was a teen...now I'm looking at these products! Sigh.

    http://a-woman-of-a-certain-age.com/

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  23. I need to get ka-brow when it comes out! x

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  24. I need to get ka-brow when it comes out! x

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  25. I hate the packaging. I think it looks so cheap and tacky. I'm so mad at them for changing the gimme brow because I like the tiny sleek packaging and I don't understand why they've put a big bulky lid on it for no reason. I actually bought a back up of the gimme brow in the old packaging and once I use that up I'll have to look for something else. I can't understand why people like this packaging.

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  26. I hate the packaging. I think it looks so cheap and tacky. I'm so mad at them for changing the gimme brow because I like the tiny sleek packaging and I don't understand why they've put a big bulky lid on it for no reason. I actually bought a back up of the gimme brow in the old packaging and once I use that up I'll have to look for something else. I can't understand why people like this packaging.

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  27. I really wanted to try some new brow products, will defiantly give these a go. Also LOVE the packaging!
    http://thelifeofdora.blogspot.co.uk

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  28. Ah-mah-zing packaging! I only draw my eyebrows for formal occasions. For daily, I just leave them natural. But I'm dying to try the goof proof brow pencil.

    azzahraziaria.blogspot.com

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  29. Wow so many products!

    Honestly though reading through each one, I can only get excited about a few!

    Sounds like you had an amazing time at the event though!

    Lovely blogpost
    Francesca ♥
    http://bellamomento.blogspot.co.uk

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  30. I'm so excited for this brows collection. I was invited to the Good ship Benefit here in London for a presentation of the brow collection. I'm so overwhelmed with all the nine products and the range of colours. there is definitely something for everyone's brows. I'm so glad brows and brow products are getting better x
    Yukova by Yuliya Oleynykova

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  31. So excited for the new Gimmie Brow, as you said the packaging was always lacking but I love this new look, much more suited to such a great product. Also very enticed by the 3D Brow! Fantastic review! x

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  32. There's so many products I need to try here! I've always used clear mascara on my brows as I like how it darkens them slightly. Before brow mascara was invented I often wondered why no one had created it. For me Gimme Brow was a game changer! I love it. X

    ♥ Carly Susanne - A Beauty & Lifestyle Blog

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  33. Great post! Everything looks and sounds amazing! The packaging is stunning....
    http://www.Fatima8450.blogspot.com

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  34. That's ALOT of brow products! I think I will love the precise brow pencil!
    Aleeha xXx
    http://www.halesaaw.com/

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  35. Amazing..
    http://latattv.com/

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  37. love your review, these brow products look amazing!
    www.justabigail.com

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  38. I'm not really one who draws there eye brows in unless I'm on a night out but the packaging of these products are just amazing and are tempting me, luckily it's my birthday soon so I may treat myself to one of the pencils or the gel's!

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  40. These products are so amazing! I've tried out 'KA-BROW' and 'Precisley, My Brow Pencil'. They're definitely worth the investment and the packaging is too cute.

    Lovely blog post x

    www.thebeautylink98.blogspot.co.uk

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    Sell & buy Diamonds Sydney

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  42. Long and perfect shape eye brows is an added beauty for our face. It is nice to see these beauty products and i can indeed make our brows beautiful and attractive. eyebrow color

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  43. I have been loving the Goof Proof Pencil and I definitely want to try High Brow Glow! Looks beautiful!

    www.youarebeaut.blogspot.com

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